BBB rating

How a BBB Rating is Determined

As a consumer, it is imperative to learn how a BBB rating is determined. This will aid in ensuring that you are working with a highly reputable company. While it is important to ensure that any company you elect to do business with is considered to be reputable with the Better Business Bureau, it is especially important when dealing with companies that specialize in used car sales and in-house financing, such as The Auto Warehouse.

This particular used car dealership has been operating as a “buy here, pay here” dealership since the year 1990. It currently holds an A+ BBB rating, and that is exceptionally rare. Unlike similar businesses in the industry, The Auto Warehouse basis all of its business transactions on honesty, respect, and kindness. In this brief guide, you will learn how a BBB rating is determined and the benefits you will experience by electing to work with The Auto Warehouse.

What is the BBB?

The Better Business Bureau (BBB) is an organization that specializes in representing the unbiased sources and vast array of information pertaining to the trustworthiness levels of businesses and charities within the United States. The information that it collects covers millions of organizations. These include those that are considered to be “private”, those that are “public”, “nonprofit” organizations, and both online and offline organizations. Once the BBB gathers the information, it sorts it and places it into reliability reports. By all definitions, the Better Business Bureau is an organization that is considered to be the leader in advancing the concept of trust within the marketplace. The BBB is successful in this endeavor based on the following activities:

  • They set the standards that define marketplace trust.
  • They engage and educate both businesses and consumers by encouraging and offering a high level of support for best practices.
  • They celebrate those in the marketplace that they consider to be role models – such as The Auto Warehouse.
  • If substandard behavior is observed within the marketplace, the BBB calls out and specifically addresses those behaviors.
  • Finally, the organization creates a strong community of businesses, charities, and other organizations that are considered to be trustworthy.

BBB Ratings Explained

The ratings issued by the BBB represents the unique opinion of the organization on how various businesses and organizations are most likely to interact with consumers. The information that the Better Business Bureau obtains about the business and/or organization from unbiased sources is how it is able to succeed in this endeavor. The BBB ratings range from the lowest (F) to the highest (A+). While BBB ratings are not considered to be a guarantee of the performance or the overall reliability of a business and/or organization, it is considered to be the most accurate. If a company has a BBB rating, you can rest assured that it is the most comprehensive and detailed collective opinion.

Factors That Determine BBB Ratings

There are seven different factors that play a role in determining BBB ratings among businesses and organizations. The following outlines these factors:

  1. The complaint history of the business and/or organization.
  2. The type of business and/or organization that is being evaluated.
  3. The length of time in which the business and/or organization has been operating.
  4. The transparency of the practices associated with the business and/or organization.
  5. The failure of the business and/or organization to honor its commitments to the Better Business Bureau.
  6. The licensing actions/inactions and the government actions/inactions associated with the business and/or organization.
  7. The advertising complications associated with the business and/or organization.

The BBB Rating Point System

The BBB rating system operated on 100-point scale. The points may be earned or deducted. Additionally, there are factors that result in “0”. This means that absolutely no points may be awarded for those factors. The following outlines these factors:

  1. 0 to 15 points may be earned or deducted for complaint volume. This is directly impacted by the age of the complaint.
  2. 0 to 40 points may be earned or deducted for unanswered complaints.
  3. 0 to 30 points for unresolved complaints.
  4. 0 to 5 points for the delay of complaint resolution.
  5. 0 to -11 points for a pattern pertaining to the failure to address complaints.
  6. 0 to -41 points for the type of business.
  7. 0 to 10 points for the amount of time that the business and/or organization has been operating.
  8. 0 to -5 points for transparency as it pertains to business practices.
  9. 0 to -41 points for the failure to honor a mediation or an arbitration.
  10. 0 to -41 points for competency listing.
  11. 0 to -25 points for a government action.
  12. 0 to -41 points for an advertising review issue.
  13. 0 to -41 points for trademark infringement involving the Better Business Bureau.

Conclusion

The Better Business Bureau identifies trust in a business and/or organization by evaluating two main factors – the integrity of operations and performance. The integrity of operations pertains to the respect given to consumers, the ethics practiced, and the intent of business. The performance pertains to the ability of the business and/or organization to deliver results in strict accordance to the standards as set forth by the BBB. A BBB rating of A+ is a rarity. It is not easy to live up to the demands of the Bureau AND the consumer; however, there are a couple of businesses and/or organizations that have succeeded in this endeavor. The top-rated business with such a rating is The Auto Warehouse, a used car dealership that not only offers the highest level of quality products, but, the best level of customer care! If you want to work with the best, visit The Auto Warehouse today: https://theautowarehouse.com/